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Expert Web Strategy & Search Marketing, Including Social and eCommerce Solutions
I’m a Digital Marketing Specialist with 6+ Years of expertise in web strategy, SEO, and analytics.
I create high-performing websites and optimize search, social, and eCommerce channels.
Meta
Google Analytics 4
Google Ads
Elementor
Koddi
SEMrush
Meta
Google Analytics 4
Google Ads
Elementor
Koddi
SEMrush
About Me
I Love
Travelling
Music
Meoww
Hooked on fishing
Money
Self-learning
6+
17+
Project
Completed
A passionate Digital Marketing Specialist with dual degrees in Digital Marketing and Hospitality Management and over 6 years of experience in building and optimizing high-performing marketing funnels. My expertise lies in leveraging data-driven strategies and modern platforms such as Meta Ads Manager, Google Analytics 4, Google Search Console, WordPress, and Elementor, along with hospitality-focused tools like Lighthouse, Koddi, and OTA extranets. I take pride in my ability to translate complex data into clear insights, enabling effective campaign optimization across paid media, SEO, and direct booking channels. My skill set also extends to tracking implementation, conversion optimization, and performance analysis, ensuring seamless alignment between marketing activities and revenue outcomes. In addition, I am known for structuring data into concise, actionable reports that simplify decision-making for leadership teams. With a strong focus on efficiency and measurable results, I am committed to driving sustainable growth and maximizing return on marketing investment.
Contact Me
Education
2014-2018
Graduation
Bachelor’s Degree
BCA
Bachelor of Hospitality Management
Duy Tan University
Danang, Viet Nam
2020-2021
Undergraduate
Bachelor’s Degree
BCom
Bachelor of Commerce
Curtin Singapore
Singapore
Experience
Crowne Plaza Danang City Centre
Dec 2024 – Present
Asst Digital Marketing Manager
Led all marketing activities for a hotel transitioning to an international brand, growing branded search visibility from a low baseline to ~50,000 monthly impressions, with an average Google position of 6.8.
Led integrated digital marketing strategy across paid media, SEO, and multi-channel campaigns, driving improvements in traffic, CTR, and overall performance.
Developed and executed monthly full-funnel marketing strategy (awareness → consideration → conversion) to optimize customer journey and support demand generation.
Managed and optimized campaigns across social and search platforms, expanding presence beyond Google to Naver (KR), Yahoo Japan (JP), Yandex (RU), and Bing (EU).
Monitored and reported weekly performance to GM & DOSM, while conducting competitor benchmarking and market analysis to refine strategies.
Planned and managed a flexible ~$10K monthly marketing budget, optimizing allocation to maximize ROI and achieve revenue targets.
Collaborated with Revenue and Commercial teams to align pricing, promotions, and campaigns with market demand, booking trends, and business objectives.
Built and optimized conversion-focused microsites with SEO, AEO, and AI search strategies to increase direct bookings and revenue contribution.
Improved landing pages, user experience, and booking flow, combined with A/B testing and analysis of Booking Window, Market segments, and ADR to enhance conversion rates and ROAS.
Defined and executed brand messaging across digital channels, ensuring consistency and strengthening overall brand positioning.
Executed end-to-end Marcom initiatives including content production, visual direction, and campaign rollout aligned with brand guidelines.
Coordinated with internal teams, partners, agencies, and KOLs to deliver integrated campaigns, PR activities, and communication plans.
FVG Group Joint Stock Company
Jan 2023 – June 2024
Cluster Marketing Lead
Led overall marketing strategy for a tourism complex and a portfolio of 5 four-star hotels in Central Vietnam, aligning digital and marcom initiatives with business objectives and market demand.
Developed and executed integrated digital marketing strategies including SEO, brand protection, and full-funnel campaigns to drive traffic, engagement, and brand visibility.
Managed and optimized multi-channel campaigns (paid media, social, and content) to strengthen online presence and support lead generation across properties.
Oversaw brand positioning and communication strategies, ensuring consistency across all hotels while adapting messaging to different target markets and segments.
Coordinated with internal teams and external partners to deliver marketing campaigns, content production, and PR activities, enhancing brand awareness and market competitiveness.
SHi Marcoms - Ceased Operations
Jan 2022 – June 2022
Account Executive
Acted as the primary point of contact between clients and internal media teams, ensuring clear communication, alignment on objectives, and smooth campaign execution.
Managed campaign performance across multiple client accounts, continuously monitoring, optimizing, and providing actionable recommendations to improve results.
Led weekly performance and strategy meetings with clients, presenting insights, campaign progress, and next-step action plans.
Analyzed campaign data and market trends to identify issues, optimize strategies, and support decision-making for better marketing outcomes.
Provided clear explanations and recovery plans in cases of underperformance, proactively addressing challenges to maintain client trust and improve results.
Freelancer
Mar 2021 – Feb 2022
Web Designer cum Media Buyer
Collaborated with external partners to design and develop websites, while optimizing on-page SEO and creating SEO-driven content to improve Google rankings and organic traffic.
Managed and executed paid advertising campaigns across multiple platforms, ensuring performance aligned with client objectives and KPIs.
Conducted keyword research, content planning, and technical SEO improvements to enhance search visibility and website performance.
Monitored campaign performance and optimized ads, targeting, and creatives to improve CTR, conversion rates, and overall campaign efficiency.
Worked closely with clients to understand business needs, providing strategic recommendations and adjustments to maximize marketing effectiveness.
Certificates
Skills
Design Tools I Use
Adobe Illustrator
Elementor
My MarTech Stack
Google Analytics 4
Google Search Console
Google Pagespeed Insights
Google Ads
Meta Business Suite
Meta Ads Manager
Matterport – VR Tour
OpenAI Solutions
Naver Search Advisor
SEMrush
Microsoft Clarity
Looker Studio
n8n
WordPress
Digital Revenue & E-commerce Stack
Koddi
Trip eBooking
Cvent
Meetingbroker
Agoda YCS
Mylighthouse
Resume
Projects I’ve Worked on
Connect With Me
